WPP agency Mindshare has appointed industry veteran Nancy Hall as CEO for North America.

Beginning her new position in mid-June, Hall will lead Mindshare’s strategy and operations across the U.S. and Canada. She will report to Mindshare global CEO Adam Gerhart and GroupM North America CEO Kirk McDonald, working closely with Mindshare, GroupM, and WPP leaders across the global network.

Hall takes over from Amanda Richman, who left the agency in early March.

Hall joins Mindshare from IPG’s Matterkind, where she was named U.S. CEO last year. She has been with the agency since 2018, helping launched its outcomes-based business practice, along with growing IPG’s addressable, commerce and activation capabilities.