Revlon Group has selected Horizon as its media agency of record for Canada and the U.S.

The selection was made following a five-month review and is effective immediately.

Alongside its namesake, Revlon Group’s brands also include Almay, Elizabeth Arden and American Crew. The company’s North American media spend last year was roughly $22 million USD.

Horizon will lead brand and performance media for Revlon’s North America portfolio. The agency will also be handling digital transformation efforts, working with Revlon to expand consumer loyalty, deepen engagement and drive new product launches.

“Horizon’s distinctive data-led approach will accelerate our digital performance and drive effective marketing campaigns,” Brian Gearhart, VP of media and digital marketing at Revlon Group, said. “The team’s unique approach will enable our brands to further connect with consumers in a meaningful way and grow our loyal consumer base.”

Revlon has been handling its media business in-house since ending its relationship with Initiative in 2020.