Articles Tagged ‘Horizon Media Canada’
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Buy-Canadian sentiment is growing and here to stay: survey
In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.
People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Canadian media buyers talk advertiser fallout on X
Execs from Cairns Oneil, Dentsu and Horizon discuss how a global movement to pause ads on X is playing out in Canada.
Horizon Media Canada launches its Blu platform
The audience framework and data platform unlocks opportunities for personalization, targeting and media optimization.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Upfronts 2023: Fox’s presentation leaves little room for new shows
No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.
A media agency point of view on C-11
There is a clear benefit for Canadian productions, but could certain provisions impact advertising effectiveness?
Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.
Horizon Media Canada makes changes to its leadership team
The agency has hired Jarrod Charron, in addition to giving new roles to Sheri Rogers and Michael Mills.
How will streaming ads change TV advertisting?
With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.
Horizon Media Canada hires VP of digital activation
Mat Horst fills a role created to service the agency’s rapidly scaling business in Canada.
