Articles Tagged ‘Horizon Media Canada’
Canadian media buyers talk advertiser fallout on X
Execs from Cairns Oneil, Dentsu and Horizon discuss how a global movement to pause ads on X is playing out in Canada.
Horizon Media Canada launches its Blu platform
The audience framework and data platform unlocks opportunities for personalization, targeting and media optimization.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Upfronts 2023: Fox’s presentation leaves little room for new shows
No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.
A media agency point of view on C-11
There is a clear benefit for Canadian productions, but could certain provisions impact advertising effectiveness?
Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.
Horizon Media Canada makes changes to its leadership team
The agency has hired Jarrod Charron, in addition to giving new roles to Sheri Rogers and Michael Mills.
How will streaming ads change TV advertisting?
With major players like Disney+ and Netflix preparing to welcome brands to their platforms, get ready for a ripple effect throughout the industry.
Horizon Media Canada hires VP of digital activation
Mat Horst fills a role created to service the agency’s rapidly scaling business in Canada.
Why a strong culture is also good business for media agencies
Executives explain why making employees feel valued not only helps with recruitment and retention, but to do better work.
Horizon Media makes first hire for its new Alberta office
The agency has also appointed a new digital VP in Toronto.
Horizon Media wins Alberta Blue Cross
The account will be the first handled out of the agency’s new Edmonton office.
Behind the Buy: How Tims supported Roll Up The Rim’s digital transition
The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).
