Articles Tagged ‘Horizon Media Canada’
Horizon Media Canada expands to support business wins
The agency has added three new members across its business solutions and activation teams.
Industry News: ICA relaunches initiative to boost Canadian media
Plus, WestJet extends its partnership with the Blue Jays, and Horizon Media Canada lends support to a charity hockey game.
Horizon Media named AOR for NFL Canada
The deal marks the Canadian agency’s first remit with the league.
Horizon Media is the first to adopt Vividata Spatial
The newly launched platform enables hyper-local media planning and targeting capabilities.
Bombas chooses Horizon Media to introduce its apparel brand to Canada
The newly appointed agency is helming the first campaign from the brand known for its one-purchased-equals-one-donated model.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
Buy-Canadian sentiment is growing and here to stay: survey
In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.
People Moves: Horizon Media Canada bolsters Western presence
Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.
People Moves: Matt McGowan leaving Snap
Meanwhile, Prospect Media adds VP of media.
Canadian media buyers talk advertiser fallout on X
Execs from Cairns Oneil, Dentsu and Horizon discuss how a global movement to pause ads on X is playing out in Canada.
Horizon Media Canada launches its Blu platform
The audience framework and data platform unlocks opportunities for personalization, targeting and media optimization.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Horizon named AOR for Revlon in Canada and the U.S.
The agency will handle brand media, performance and digital transformation for the cosmetics giant.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Upfronts 2023: Fox’s presentation leaves little room for new shows
No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.
