Sports equipment manufacturer TaylorMade Golf has named Innocean Canada as its AOR, including media, to expand its presence in the country.

The Toronto-based agency will be in charge of digital and traditional media buying strategy, with plans for 2024 underway. It will focus on promoting the brand on emerging social channels and digital video channels, rolling out CTV advertising, says its SVP of media operations, Spiro Paravantes. The agency will also provide creative services to TaylorMade Golf, developing content and activations across the country.

“Innocean distinguished themselves with their deep understanding of the game of golf and where it’s going. Their strategic leadership represented a refreshing approach that made them a well-rounded partner and the right fit for us to continue to elevate our brand in Canada,” said TaylorMade Golf Canada senior marketing manager, Nick Obritsch, in a release.

Innocean’s customer roster includes Hyundai, Genesis Motors, KIA, Merrell and LG.

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