Global has landed 11 sponsors for Big Brother Canada‘s twelfth season, the most it has ever had in a single season.

New sponsors include Samsung, Tonybet, Sunwing, Infiniti Canada, Social Lite and Endy. These join returning sponsors Wendy’s, Winners,  SkipTheDishes and Philips Sonicare Oral Care. The eleventh one will be announced as a surprise during the show. All of the brand partners will “introduce an innovative dynamic to the show’s custom rooms, challenges and prizes, while integrating their brands into the season,” according to Global.

Inside the show’s house, Samsung will present its new Samsung Galaxy S24 Ultra, and will appear in a challenge during the season. In addition, the winner will take home a $10,000 Samsung Galaxy prize package. Meanwhile, Tonybet will bring back the show’s fantasy pool, participate in a challenge and award $10,000 to the season’s winner.

Sunwing partnered with the Cuba Tourist Board to grant the show’s winner a trip to Cuba. And a new Sunwing-inspired room will be featured in the home. Infiniti will also have a dedicated room in the house for its new Infiniti QX60 2024 SUV, which will be included in the winning prize. And Vodka’s Social Lite will be the season’s official beverage partner, while Endy will be the mattress supplier.

For the third consecutive year, Winners will be dressing the participants and awarding the winner a $10,000 wardrobe. Wendy’s, for its part, is returning for the seventh consecutive year to sponsor the home pantry. The brand will also offer viewers a chance to win a trip to the season finale.

Throughout the season, participants will also be able to order Skip. And the last guest standing will win a year of free food delivery. And Philips will participate in a custom challenge, where guests will compete to win a $5,000 cash prize. In addition, the brand will be stocking the home with Philips Sonicare Power Rechargeable Toothbrushes and Philips Sonicare Power Flossers.

Big Brother Canada season 12 will premiere on March 5 on Global and will be available on Stack TV and the Global TV app. The season’s contestants compete for the biggest prize in the show’s history, which includes more than $200,000 in cash and prizes.

For the previous season, Corus secured SharkNinja, Circle K, Brita, HelloFresh, Wendy’s, Winners, Philips Sonicare and Belairdirect as sponsors.