McDonald’s stays on top of AdEase TV ranking and Ford buys more

The QSR also took first place in the top ad-spots list in Vancouver and Calgary with an ad about its small combos.

McDonald’s remained at the top of the AdEase TV charts for the week of March 18 to 24.

According to the monitoring company’s most recent report, the QSR scored 2,728 combined occurrences in the week, ranking first in Vancouver and Calgary, second in Toronto, and third in Montreal. The company has remained at the top of the AdEase charts for the past two weeks; the previous week, it made 2,290 total occurrences. Ford dealers was the second most active advertiser with 1,817 combined occurrences, 70 fewer than the week prior, followed by Leon’s Furniture, with 1,621 total occurrences, and Crave TV with 1,492.

Subaru was one of the week’s biggest movers, climbing 403 positions to seventh in Vancouver, 449 places to sixth in Calgary, and 506 positions to ninth in Toronto. Toyota dealers also rose 247 spots to second in Calgary, while Servus Credit Union jumped 241 places to tenth in the same city.

McDonald’s also took first place in AdEase’s ranking of top ad-spots in Vancouver and Calgary with its small combos ad. The company notched up 261 and 281 occurrences in Vancouver and Calgary, respectively, with that spot. Ford dealers, on the other hand, ranked tenth in Vancouver with 208 occurrences of its Canada’s Truck Sales Event ad. The automaker also finished fifth in Toronto with the same ad, and seventh in the same city with another spot about its new F-150 SUV.

Vancouver


Advertisers

1. McDonald’s: 604 (1)
2. Leon’s Furniture: 464 (3)
3. Rona: 389 (45)
4. Ford Dealers: 378 (4)
5. Government Of British Columbia: 335 (25)
6. Subway Restaurants: 333 (7)
7. Subaru Canada: 328 (410)
8. Doordash: 294 (6)
9. Government Of Canada: 280 (8)
10. British Columbia Securities Commission: 270 (16)

Categories

1. Quick Serve Restaurants: 2021 (1)
2. Furniture Stores: 872 (2)
3. TV & Streaming Services: 711 (3)
4. Local Government: 631 (7)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 616 (6)
6. Online Travel Agency: 593 (4)
7. Import SUVs Corporate: 529 (8)
8. Department Stores: 428 (10)
9. General Home Improvement Stores: 405 (34)
10. Multi Online Gambling: 373 (13)

Calgary


Advertisers

1. McDonald’s: 640 (1)
2. Toyota Dealers: 571 (249)
3. Leon’s Furniture: 504 (2)
4. Rona: 378 (51)
5. Ford Dealers: 365 (4)
6. Subaru Canada: 332 (455)
7. Subway Restaurants: 322 (5)
8. Doordash: 321 (7)
9. Save-on-foods: 317 (8)
10. Servus Credit Union: 298 (251)

Categories

1. Quick Serve Restaurants: 2135 (1)
2. Furniture Stores: 1029 (2)
3. TV & Streaming Services: 692.5 (3)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 595 (5)
5. Online Travel Agency: 574 (6)
6. Lottery Draws: 566 (7)
7. Import SUVs (DAG): 552 (23)
8. Local Government: 475 (25)
9. Department Stores: 431 (9)
10. General Home Improvement Stores: 394 (37)

Toronto


Advertisers

1. Interprovincial Lottery Corporation: 1127 (1)
2. McDonald’s: 954 (3)
3. Government Of Ontario: 937 (2)
4. Nivea: 908 (5)
5. Leon’s Furniture: 653 (7)
6. Crave TV: 652 (4)
7. Ford Dealers: 629 (6)
8. Subaru Canada: 573 (514)
9. Princess Margaret Cancer Foundation: 544 (58)
10. Doordash: 530 (8)

Categories

1. Quick Serve Restaurants: 2777 (1)
2. Lottery Draws: 1695 (5)
3. TV & Streaming Services: 1667.5 (2)
4. Local Government: 1547 (4)
5. Furniture Stores: 1536 (3)
6. Online Travel Agency: 962 (6)
7. Domestic Trucks: 843 (23)
8. Dine-in Restaurants & Bars: 801 (10)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 688 (11)
10. Cold Cereal: 660.67 (8)

Montreal


Advertisers

1. Crave TV: 840 (1)
2. BCE (Bell): 615.5 (2)
3. McDonald’s: 530 (4)
4. Ford Dealers: 445 (5)
5. Tim Hortons: 392 (3)
6. Air Transat: 347 (9)
7. Interprovincial Lottery Corporation: 304 (11)
8. Desjardins Group: 277 (6)
9. Canadian Tire Corporation: 276 (10)
10. Downy: 274 (21)

Categories

1. Quick Serve Restaurants: 1873 (1)
2. TV & Streaming Services: 1206 (2)
3. Furniture Stores: 878 (3)
4. Online Travel Agency: 728 (4)
5. Smartphone & Mobile Services: 631.5 (6)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 549 (5)
7. Domestic SUVs: 506 (7)
8. Domestic Trucks: 491 (10)
9. Dine-in Restaurants & Bars: 479 (22)
10. Department Stores: 418 (11)

Specialty (National)


Advertisers

1. Crave TV: 4104 (1)
2. McDonald’s: 2333 (5)
3. Swiffer: 2241 (4)
4. Tide: 2207 (2)
5. Downy: 2153 (3)
6. Febreze: 2114 (6)
7. Peloton Interactive: 1582 (7)
8. Always: 1544 (17)
9. Gain: 1451 (10)
10. Trivago: 1348 (8)

Categories

1. Quick Serve Restaurants: 9891 (1)
2. TV & Streaming Services: 6928.5 (2)
3. Online Travel Agency: 3297 (3)
4. Dine-in Restaurants & Bars: 2864 (7)
5. Cold Cereal: 2413 (4)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2031 (10)
7. Laundry Pods: 1959 (6)
8. Department Stores: 1921 (12)
9. In-wash Scent Booster: 1902 (9)
10. Domestic Trucks: 1737 (30)