Basis Technologies, a global provider of programmatic advertising and media automation solutions, has integrated Pinterest ad campaign reporting into its platform. The Basis platform unifies social advertising with programmatic, site direct and search advertising, and now enables real-time ad delivery data reporting from Pinterest, in addition to enabling Basis users to access third-party ad platform integrations for Google Ads (Search, Performance Max), Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok, Snapchat and Reddit.

The Basis campaign performance measurement solution consolidates important elements of digital advertising, retrieving ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP). This can help to simplify cross-channel campaign planning and performance tracking by reducing the time needed to check on the health of campaigns in flight, make adjustments and assemble and unify reports.

Pinterest has a loyal, women-driven user base with nearly 500 million active monthly users, 84 million of which are in the U.S. The platform continues to grow, gaining 16 million more active users in Q4 2023 than in the previous quarter. Users turn to Pinterest for positive inspiration and purchasing decisions with 85% of weekly users making a purchase based on Pinterest pins.