CTV has announced the sponsors for season 10 of its original series The Amazing Race Canada, premiering on July 2. Most of the brands will appear through integrations in the show and on the series’ social networks with customized social strategies.

Nestlé’s drink brand Boost and the Kids Help Phone charity join as new partners. Chevrolet returns as a sponsor for the tenth consecutive season, continuing as the series’ longest-running partner, along with Expedia, Desjardins Group and Paramount Pictures.

Boost is sponsoring a custom challenge highlighting its line of nutritional drinks and is hosting a contest this summer on the show’s social media channels – viewers will be able to share a motivational message for their favorite team for a chance to win $5,000 cash. Kids Help Phone is also sponsoring a custom challenge on the show that highlights the organization as a free, multilingual and confidential mental health service for youth across the country.

The partnership with Chevrolet ranges from custom challenges to vehicles provided for race teams and the grand prize. The automaker will also launch #TheChevroletRace contest, which allows fans to test their knowledge of the series by answering a weekly question. Each correct answer awards one viewer the chance to take home a Chevrolet Equinox EV RS 2024.

Expedia, which is returning for a fourth consecutive season, will be sponsoring a trip for two around the world, as well as $10,000 in cash for the winner. Desjardins Group, meanwhile, return for a third year with a custom execution on the show that made its debut in the ninth season. The company is also introducing a new multi-platform co-branded creative that highlights how Desjardins helps people in their everyday race.

And following its debut as a sponsor in season seven, Paramount Pictures resumes its sponsorship this season with a custom challenge on the show highlighting the upcoming release of Transformers One, its new animated film with Hasbro.

According to Numeris, season nine of The Amazing Race Canada averaged 1.7 million viewers. The competition show closed its ninth consecutive year as Canada’s most-watched summer series among 25- to 54-year-olds, said CTV. The series has accumulated a total of 42 Canadian Screen Award nominations and 27 wins over the past nine seasons.