Sportsnet has announced the sponsors for the Toronto Raptors’ 2024-25 season broadcast, which begins this October 23.

Online betting brand BetMGM has signed on as a new partner, and the sponsorship agreement includes a presence at all Raptors and NBA games, as well as in-game commercial assets. The brand will also have promotion on The Raptors Show with Blake Murphy and former Raptor Matt Bonner, and a presence on the Raptors broadcast on streamer Sportsnet+.

Returning partners include P&G, with its Gillette and Charmin brands. Gillette will sponsor the starting lineup and the Smooth Play of the Game segment, while Charmin will highlight the best plays in the Charmin Touch feature. Subway also returns as a halftime sponsor, and Molson Coors will be the Raptors’ 30th anniversary partner, with activations throughout the season.

In addition to the sponsors, Sportnet has announced that the coverage of select games will include Raptors legend Vince Carter, along with veteran Matt Devlin and former Raptors teammate Alvin Williams, who will be in the broadcast booth with commentary on the games.

Sportsnet will run 41 national broadcasts of the Raptors on TV and Sportsnet+ during the season, plus 41 radio broadcasts. Last year, its Raptors broadcast reached 5.96 million Canadians in both linear and streaming, according to its data.