Porter Airlines partners with Moosehead Breweries

Moosehead Breweries has become a Porter Airlines’ brewing partner.

Under the partnership, the Canadian brewery will be present on all Porter flights. The airline’s economy class passengers will be able to enjoy Moosehead’s flagship beers, including its Moosehead Canadian Lager and premium lager Cracked Canoe, all free of charge.

The partnership was developed based on the natural synergies of the two brands, which are dedicated to offering their customers premium experiences, according to the companies. “Porter continues to align our brand with premium Canadian partners that are passionate about their craft and have strong community relationships,” said Julian Low, VP of commercial services at Porter Airlines.

Porter has been focusing on improving the economy experience for all North American travellers through its onboard service, which includes complementary wine and beer served in glassware, luxury appetizers, and fast and free WiFi on select routes. The airline is also expanding its North American network, with flights to all Canadian provinces and 16 U.S. destinations.

Moosehead, for its part, partners with Porter after launching a 360-degree campaign to highlight its flagship beer, while celebrating the brand’s consumers who have overcome a variety of challenges. The media plan included connected TV, online videos, paid advertising on social channels and OOH spots with Media Experts on media buying and Craft Public Relations on PR and influencers. The brand also hosted an event on June 26 to honor Canadian influencers who demonstrate the value of doing new things. The campaign ran through the summer and fall of this year.

Forty Creek promotes responsible alcohol consumption

Canadian whisky brand Forty Creek has once again partnered with Metrolinx to promote responsible drinking during the upcoming holidays.

During Dec. 31, commuters will be able to get to and from their New Year’s Eve celebrations for free on GO Transit. UP Express will also offer free rides to and from Toronto Pearson Airport. Forty Creek and Metrolinx will promote the initiative through a customized GO train, signage at the stations and customer service channels.

“We saw the impact from last year’s partnership and we’re proud to continue encouraging responsible consumption and affordable, safe transportation through GO Transit and UP Express,” said David Allard, VP of marketing at Campari Canada (Forty Creek’s owner). Last year, on the eve of the free service, there was an 18% increase in the number of passengers arriving at Union Station, and a similar trend is expected this New Year’s Eve, according to the companies.

Instacart expands its Ads Academy into Canada

San Francisco-based delivery company Instacart is bringing its Ads Academy certification program to Canada, with Kinesso as the inaugural agency partner. The program offers customized training and certification for Canadian brands and agencies to improve the performance of their campaigns on the platform.

Ads Academy includes multimedia lessons covering an introduction to Instacart and its advertising offerings, as well as detailed lessons on various ad formats, including sponsored products, display ads, shoppable display ads and shoppable video ads. The Kinesso team is the first in Canada to complete the certification, allowing them to take advantage of Instacart’s full suite of ad solutions.

Ads Academy’s expansion into Canada builds on Instacart’s recent launch of advanced advertising capabilities in the country, including display and shareable formats that enable brands to reach consumers and interact more deeply with them during their purchase journey.

“Our expanded advertising capabilities and the introduction of Ads Academy represent an important step in our commitment to the Canadian market. With our display ad formats, brands can develop engaging campaigns that reach consumers throughout their shopping experience,” said Graham Edward, head of Canadian brand partnerships at Instacart.

In the U.S., more than 20 agency partners have participated in the Ads Academy, according to Instacart.