Canadian real estate portal, Homz.io is ending its use of major social media sites. According to the company, it’s a both a principled move and a pragmatic one.

“After careful consideration, we’ve realized that our investment, both financially and in human resources, isn’t yielding the expected marketing outcomes,” said Denis Sauvé, founding partner at Homz.io, in a statement. “More importantly, the values and practices of these large platforms raise significant ethical issues that we no longer wish to endorse. Given the current political context, this decision seems even more justified.”

Homz.io conducted a small survey of 17 real estate developers before Trump’s tariffs came into effect. Clear trends emerged that indicated a growing dissatisfaction among developers in regards to social media: 71% of respondents will reduce their investment in social media this year; 100% will decrease spending on Facebook, versus 80% on Instagram. And, no respondents planned to invest in advertising on X.

That being said, none of the respondents planned on reducing their use of LinkedIn or YouTube.

“Like many, we felt ‘compelled’ to be on social media, almost like digital sheep. Personally, it’s a relief to finally turn this page, at least for some time, and invest in local media, which are more effective and respectful of privacy,” said Maurizio Furnò, partner at Homz.io. “I know this won’t cause sleepless nights in Silicon Valley, but it still feels good.”

Operating in British-Columbia and well-established in Quebec, Homz.io is a web portal made for new housing buyers. It allows visitors and subscribers to compare the vast majority of new house and condo projects, both for sale and for rent.