Once thought to have plateaued, podcast listening is on the rise for Anglophone Canadians, according to new Media Technology Monitor (MTM) research.

According to the most recent numbers, 25% of Anglophones listen to podcast, that’s up from 16% in the spring of 2013.

Younger Anglohphones (ages 18 to 34) reported being the most interested in podcasts, at 37%. That drops off as the population gets older, with 23% of those aged 35 to 49 reporting to listen to podcasts, 22% of those aged 50 to 64 and 12% of those 65 and older.

Overall, 27% of Anglophone men reported listening to podcasts, versus 22% of women.

Interest in podcast is also positively correlated with household incomes. Those with a HHI of more than $200,000 reported the highest likelihood (38%) of listening to podcasts. The amount of people listening to podcasts also went up as education levels did, according to the MTM numbers.

While rising, podcasting still represents a small percentage of time spent listening to audio content overall, at 1.9%, according to the MTM report.

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