Streamers and fast food remain the inescapable categories during the ad breaks of this year’s Canadian Super Bowl broadcast, according to AdEase.

The company used its media monitoring methodology to determine which categories and brands had the biggest share of ad time on Bell Media’s CTV.

For the second consecutive year, telco services took up the most ad time with a 20.1% share. Fifty-five percent was for TV and streaming services, with Bell Media’s Crave TV registering the highest number of occurrences (75%), followed by Disney+ (12%), Paramount and Pluto TV (6% each). Behind telco services came internet (27%) and smartphone and mobile services (17%).

Restaurants were the second most active in the big game, with a 6.9% share of total advertising. Within the category, 99% of ads were for QSRs, including Subway (29%), McDonald’s, Dairy Queen, Osmow’s, Harvey’s and Tim Hortons (14% each).

The candy and snacks category, a new group on AdEase’s list this year, made the same percentage share as restaurants. On the chips side, Pepsico took the lead with ads for Doritos, Havoc (43% each) and Lays (14%). And top mentions in the chocolate department included M&Ms (50%), Lindt and Reese’s Chocolate (25% each).

This year, entertainment-related ads had the fourth-biggest share of advertising at 6.3%. Half of the percentage went to Universal Pictures’ Kung Fu Panda 4 and The Fall Guy trailers, while the other half to The Walt Disney Company’s Deadpool & Wolverine and Kingdom of the Planet of the Apes.

Just behind this group was the automotive category, which also registered 6.3%. Among automakers, Lexus and Audi Canada shared first place with a 16.7% share. Both brands promote their two new SUV models, the Lexus TX 500 H and the electric Audi SQ8 Sportback. BMW, Ford and Dodge stood out with 8.3% share each, as did Kia, Kawasaki and Mercedes-Benz Canada. Last year, Toyota and Kia ranked first with a 21% share each, most of which was dedicated to the introduction of their electric vehicles.

In addition to candy and snacks, another new category in this year’s AdEase ranking is software, which made 4.2% of the ad share with spots about Intuit’s TurboTax and Quickbooks. Education also made the list for the first time, with Seneca College and Niagara College leading the way.

Categories absent from this year’s top 10 include online games, banking services and soft drinks.