Last week broadcasters, producers, marketers and media agency execs came together to swap ideas and strategies at the 2015 edition of BCON Expo, a branded content conference sponsored by Playback and strategy.
Hosted at Toronto’s Arcadian Court, the day-long event saw several announcements, including the reveal of two new Dragons’ Den hosts at the CBC’s upfront presentation on upcoming opportunities, and an upcoming new house format with The House that HGTV Built at Shaw Media’s upfront.
Missed the event? Check out seven of the key lessons on branded content that were shared from the presenters.
To see a photo full-size, click on the thumbnail below.
Photos by Ryan Walker (ryanwalkerphoto.ca)
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- Jordan Gracey, manager, digital marketing, Volkswagen Canada Inc
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- Denise Darroch, brand manager, Kimberly Clark Canada Inc
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- Jennifer Dettman, executive director, unscripted content, Jim Treliving, Dragons’ Den, Lise Cote, GM consumer and SMB marketing, Canada Post Corporation, Steven Pitkanen, senior content liaison executive CBC Media Solutions and Gaye McDonald, director of content marketing, CBC Media Solutions
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- Gian Fulgoni, co-founder and executive chairman emeritus at Comscore, Inc.
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- Anna Yorke, managing director, Newcast Worldwide at ZenithOptimedia
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- Anna Yorke, managing director, Newcast Worldwide at ZenithOptimedia
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- Yuri Machado, SVP, integrated advertising sales and strategy, Postmedia Network
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- Barb McKergow, sales director, Shaw Media, Emily Morgan, senior director of original lifestyle content, Shaw Media, Sean Fernie director of online product and content, Shaw Media, Tanya Linton, partner and executive producer, Architect Films, Paul Lafrance host, Custom Built and Disaster Decks and Kaaren Whitney-Vernon, CEO, Shift2
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- Scott White, VP, content strategy and business development, Postmedia Network
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- Yvonne Gibson, director of marketing and digital communications, General Electric Canada, Stephen Sonnenfeld, VP, advertising and brand integration, Thomson Reuters Corporation and Tony Vlismas, head of market strategy Polar Mobile
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- Rick Bogacz, editor-in-chief, MSN Canada
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- Barry Krause, founder, CEO, The LiveLab Company, Cathy Collier, CEO, OMD Toronto, Veronica Holmes, president, digital ZenithOptimedia and Randy Stein partner, creative, Grip Limited
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- Gian Fulgoni, co-founder and executive chairman emeritus at Comscore, Inc.
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- Robert Lambrechts, head of development at POD Entertainment, Pereira & O’Dell
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- Robert Lambrechts, head of development at POD Entertainment, Pereira & O’Dell
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- Yvonne Gibson, director of marketing and digital communications, General Electric Canada, Stephen Sonnenfeld, VP, advertising and brand integration, Thomson Reuters Corporation and Tony Vlismas, head of market strategy Polar Mobile
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- BCON Expo attendee with CBC Dragons’ Den’s Jim Treliving
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- An audience member tries out Samsung’s upcoming virtual reality launch during Samsung Canada CMO Mark Childs’ presentation
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- Mark Childs, CMO, Samsung Canada
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- Rick Hamann, SVP of content, The Onion
