Andrea Hernandez
Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
WestJet inks partnership with Northern Super League
The agreement marks the airline’s first sponsorship of women’s professional sports.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
People Moves: Zenith Media boosts leadership team
Meanwhile, Statements Media hires the former VP of sales from Outedge Media Canada.
Spotify’s video podcasts drive record-breaking user gains
The company closed 2024 with 675 million active users, representing a year-over-year increase of 12%.
Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.
Spence Diamonds remains at the top of the AdEase radio ranking
The retailer recorded 4,260 combined occurrences during the week of Jan 27 to Feb 2.
Half of newcomers turn to social networks to make a purchase decision
TikTok’s latest report analyzes the role social media plays in the lives of newcomers.
X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.
Outbrain completes the acquisition of Teads
Both companies will merge their respective brand and performance offerings to create an omnichannel platform.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
