Andrea Hernandez
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
WestJet makes biggest media spend in years
The latest integrated campaign introduces a new brand platform and identity for the airline.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Pluto TV launches FAST channel aimed at nostalgic millennials
Pokémon will include selected seasons of the original series.
Why OK Tire is betting big on TV for its latest campaign
The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”
Corus announces original programming for its new channels
Home Network and Flavour Network will replace WBD’s HGTV and Food Network brands.
Tim Hortons stays at the top of the AdEase TV ranking
The second most active advertiser from Oct. 14 to 20 was Crave TV.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
Desjardins Group and Toyota boost radio spend: AdEase
The Government of Quebec also increased its spend compared to last week.
Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.
Wise launches first media campaign in Canada
The money transfer app is targeting citizens and newcomers with strong ties to another country.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
The U.S. considers breaking up Google
The Justice Department could force Google to divest Chrome and Android.
