Andrea Hernandez
Bell tops AdEase TV’s most active advertiser ranking
The company ranked second in Vancouver and Toronto, fourth in Calgary and fifth in Montreal.
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
Rogers dominates the airwaves: AdEase radio
The telco increased its buying in the week of Aug 5 to 11, compared to the previous week.
Taboola secures a deal with Apple to sell advertising on its apps
The tech company will handle inventory for News and Stocks apps.
Bell Media saw advertising grow in Q2
The company’s ad revenues also increased, thanks to growth in Crave subscribers and sports streaming.
The 2024 Media Innovation Awards shortlist jury
Meet the industry experts who will help narrow down entries to the best of the best.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
Pinterest posts increase in revenue and monthly active users in Q2
The social network closed the quarter with 522 million users worldwide.
McDonald’s decreased its buying but stayed the most active advertiser
QSRs, import SUVs and furniture stores were the highest-spending categories on radio, according to AdEase.
Intuit increased its TV spend last week
McDonald’s also boosted its spend, according to AdEase’s latest report for the week of July 22 to 28.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
More than 13.3 million viewers watched the Games’ opening ceremony on CBC
The company recorded 1.9 million broadcasts on its digital platforms, according to Numeris.
