Andrea Hernandez
Postmedia reaches agreement to acquire Saltwire
The Atlantic Canadian media company had filed for CCAA protection after years of financial difficulties.
Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
Spotify updates its ad tool after reporting positive revenue growth
The streaming service’s year-over-year ad revenue rose 13% in Q2.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Torstar introduces “pay as you go” option for casual news readers
The media co. is partnering with micropayment tech firm Axate to launch the digital wallet.
McDonald’s continues to up its spend on radio: AdEase
The QSR was the most active advertiser during the week of July 15 to 21.
McDonald’s reduces TV buy, but remains the most active advertiser
Intuit and Leon’s Furniture increased their spend during the third week of July.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
CBC unveils coverage of the 2024 Olympic Games
The broadcaster plans to release several series about the events and Canada’s athletes.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
McDonald’s boosts its radio buying: AdEase
Volkswagen dealers also increased their spending from July 8 to 14.
French-language stories are growing in popularity on Spotify
Canada became the first dual language market for the platform’s Audiobooks offer.
Publicis reports organic growth in the first half of the year
The holding company posted a nearly 7% gain in organic revenue in Q2.
TVO wants to connect with young people
The broadcaster’s new campaign encourages Ontarians to engage with its digital content.
