Andrea Hernandez
Spotted! M&M’s offers free outdoor movie nights
The brand will launch the experience in seven cities, starting with Toronto.
These are the winning projects of the Idea Awards
Rethink, Cossette and LG2 took the highest distinction at the fifth edition of the event.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
Toronto FC to celebrate its annual Pride Match with experiential activations
The club plans to set up a food truck and booths, as well as signage at the stadium.
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
Northern Super League secures Bell Media and CBC/Radio-Canada
The new women’s soccer league will also publish original content on its website and social channels.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
Home Hardware and The Weather Network launch AI-powered ads
Customized videos show the weather forecast for the summer along with the retailer’s promotions.
Optable partners with ID5 to enhance audience addressability
The collaboration gives advertisers the opportunity to plan and buy media through clean rooms.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Google signs deal with Canadian Journalism Collective
The group of independent news companies will be responsible for the distribution of $100 million to outlets.
Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
Upfronts 2024 con’t: Bell reveals new ad offerings
The media so announced a new self-serve platform, as well as partnerships with TikTok and Dotdash.
Upfronts 2024: Bell unveils 2024/2025 line-up
Out of the nearly 100 new and returning shows, 36 are Canadian originals.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
