In partnership with the Société des designers graphiques du Québec (SDGQ), the Association of Creative Communication Agencies (A2C) has announced the winning projects of the fifth annual Idéa Awards’.
The awards reward excellence and innovation in Quebec’s strategic and creative communication industry, a sector that employs more than 12,000 professionals and contributes significantly to the economy and culture. This year more than 1,300 projects from more than 260 companies were submitted. Six projects stood out and obtained the highest distinction, a Grand Prix Idéa.
SDGQ and A2C will run a promotional campaign in the coming days to promote the winners. The companies will publish an article dedicated to the Grands Prix in Hublo and in the digital editions of Le Journal de Montréal and Le Journal de Québec. A special edition of Grenier magazine will also appear on June 17. Digital advertising will run in various media, including Québecor, La Presse and Radio-Canada.
The winners are:
2024 Idéa Grands Prix Awards
Media
Agencies: Rethink
Client: Maple from Canada – Producteurs et productrices acéricoles du Québec (PPAQ)
Title: Bill the Maple (pictured above)
Business results and strategy
Agencies: Sid Lee
Client: IGA – Sobeys
Title: La bûche volontaire
Advertising
Agencies: LG2
Client: Maxi
Title: Fresssh (pictured below)
Design
Agencies: Principal
Client: The Gund
Title: The Gund
Digital products and experiences
Agencies: KOKI-KIKO et Tux Creative House
Client: Má Sài Gòn (Mother Saigon)
Title: Má Sài Gòn Space
Craft/Production
Agencies: Telescope Films / Cossette / Juliette Lossky
Client: Alliance de l’industrie touristique du Québec
Title: On vit l’été à fond
The juries also awarded Coup de Coeur prizes for their freshness, originality and impact.
2024 Idéa Coup De Coeur Awards
Business results and strategy
Agencies: Rethink
Client: Maple from Canada – Producteurs et productrices acéricoles du Québec (PPAQ)
Title: Bill the Maple
Media
Agencies: Cossette
Client: Fondation de l’Hôpital de Montréal pour enfants
Title: Joyeux tannant d’avril
Advertising
Agencies: Sid Lee
Client: IGA – Sobeys
Title: Les Recettes du Patrimoine
Design
Agencies: Hayley Lim
Client: Artur Beterbiev
Title: Beterbiev vs. Smith
Digital products and experiences
Agencies: Tux Creative House
Client: Sandy Shore
Title: Sandy Shore Farms
Craft/Production
Agencies: Nova Film / LG2 / François Lallier
Client: Société de l’assurance automobile du Québec (SAAQ)
Title: Heille
The complete list of winners is available on the Concours Idéa website.
