Andrea Hernandez
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
Little Caesars taps into Canadians’ love of mac and cheese
The brand is rolling out a 360-degree campaign to introduce its new Crazy Puffs KD Mac & Cheese LTO.
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
Disney and Pixar invite Canadians to visit the inside of Riley’s mind
An interactive activation inspired by the upcoming movie Inside Out 2 will be open in a mall in Etobicoke.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
More Ontario school boards join lawsuit against social networks
The plaintiffs alleges that TikTok, Snapchat, Instagram and Facebook disrupt students’ learning.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Havas Media named media AOR for credit union Vancity
The agency will handle media planning and buying, with a focus on the British Columbia region.
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Omni producers warn ethnic community TV could vanish without aid
Creators are launching a digital campaign to ask the government for more funding.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
