Andrea Hernandez
Seven media experts to help revamp CBC/Radio-Canada
The panel will advise the Minister of Heritage on the governance and financing of the public broadcaster.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
Narcity signs as ad sales representative for Wildin Media
The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
Spotted! Burt’s Bees celebrates 40 years with pop-up
The Clorox brand aims to highlight that its products are environmentally sustainable.
Pluto TV expands its Canadian FAST offering with six channels
The specialty channels are dedicated to unscripted shows like Dance Moms, Duck Dynasty, and Dog, the Bounty Hunter.
McDonald’s doubles its buy on TV, moving ahead of Tim Hortons
The restaurant chain was the most active advertiser in all markets except Montreal, according to an AdEase report.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.
Bumble brings mass media buy to Canada
The dating app is placing OOH ads in Toronto and Montreal, as well as spots across social media and TV.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
