Andrea Hernandez
McDonald’s buys the most TV spots across markets, again
AdEase’s latest report shows that the QSR recorded 2,232 combined occurrences in the second week of April.
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
Dazn makes a FAST leap in Canada
The new tier offers a wide range of live and on-demand content, including matches, highlights and news to reach more sports fans.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
Fuel Digital adds car website Otogo.ca to its roster
Advertisers will be able to target consumers interested in insurance, financing and other automotive services.
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
McDonald’s kicks off April staying at the top of AdEase TV ranking
The latest data from the monitoring company showed that the QSR recorded 2,731 occurrences from April 1 to 7.
People Moves: Dentsu, Ideon Media and Ipsos
Krista Furlano, who has been working at Dentsu since 2018, has been promoted to VP of partnerships and media compliance.
Yukon’s oldest newspaper is closing for lack of advertisers
The Whitehorse Star has been covering Yukon news since 1900. Its last issue will be published on May 17.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
Corona rolls out campaign with Tripadvisor to inspire people to travel
The two companies created a hub with content on different destinations, and plan to launch another one focusing on local travel in Canada in May.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
