Christopher Lombardo
Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
More people aren’t seeing cannabis ads: Health Canada
Fewer people noticed web, TV or radio spots in 2023 than in 2022.
Spotted! Heineken organizes dry pub crawl via Toronto transit
The brewer is offering fans of its non-alc 0.0 beer a night on the town.
The current and future food trends you should be consuming
The nutrition-conscious demo media planners need to keep an eye on, and the trends driving their (and their parents) choices.
Omnicom buys Flywheel Digital
Omnicom CEO John Wren says the investment in the B2B digital commerce service will help the company meet the needs of the fast-growing e-commerce market.
Spotted! Haribo’s creepy-cute Toronto pop-up
Publicis Canada and North Strategic are giving Toronto commuters a Halloween treat and photo-ready moment.
Float looks to avoid digital fatigue, turns to TV
The fintech brand has gone against the B2B grain by launching a more traditional campaign.
True Media plans growth following multiple client wins
New and expanded mandates at the agency include Women Building Futures, Cenovus, KFC, Onlia and the Scarborough Health Network Foundation.
WPP revises full-year forecast amidst big tech spend pullback
The company, however, is seeing bright spots through GroupM and its CPG business.
RBCxMusic gets interactive to elevate summer concerts
With a game featuring up-and-coming artists, the bank is looking for more unique ways to boost the live music experience.
Spotted! Halo Top’s giant tub of ice cream
The challenger brand is looking to be as disruptive as possible to drive trial and keep up momentum.
OLG captures the essence of horseracing with a documentary
OLG’s latest effort to democratize the sport brings a look behind the scenes to Crave and TSN.
Publicis Media keeps up its support for small business owners
With more economic challenges looming, the agency network is once again securing free ad space for deserving businesses.
ICYMI: Meta’s data ruling could change its targeted ad approach
Plus, Teads names a new North American president and Roku hits a big viewership milestone.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
