Greg Hudson
Torstar finds new partner in The Altitude Platform
The collaboration is meant to give the media company the ability to deliver premium ads for marketers.
Skycanner uses OOH to entice Canadian NBA playoff support
To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players
The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
Enercare shows off their experts at home with new brand campaign
The reintroduction of the includes 360° Paid Media Support from Corus Entertainment.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Snapchat reports 21% increase in Q1 revenue
The social media platform also grew its user base by nearly 40 million.
Bell launches 10 new FAST channels
The offerings are now available on LG Channels, and will be coming to Samsung TV Plus soon.
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
Koho enters the big leagues with NBA sponsorship
The nationwide campaign will reach more Canadians than the fintech brand has ever done before.
Spotted! Volkwagon’s newest OOH cleans the air of carbon dioxide
By using carbon dioxide-eating paint, the murals celebrate sustainability and the car brand’s line of electric vehicles.
Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
TikTok releases two new tools to increase brand safety
Category Exclusion and Vertical Sensitivity help advertisers control the content their ads are placed next to.
