Guest
Winning the ground game
Adapt Media created Indigenous community reach without an existing network, achieving its ‘OOH everywhere’ brand promise.
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Trust, deals and local connection draw newspaper audiences
News Media Canada survey reveals Gen Z and Millennials are prime readership drivers.
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The key to optimizing performance in real time
Quantcast is betting big on the adaptive future of cookieless advertising, omnichannel approaches, and holistic strategy.
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Which stations are on top in Canada’s biggest radio markets?
David Bray dives into the market share data from the latest Numeris diary report.
Getting to Know: Alicia Petralia
Lauren Richards talks to the head of Zulumatic about the perks of leading a creative agency’s media arm.
Getting to Know: Lesley Conway
Lauren Richards talks with Mindshare Canada’s CEO about the importance of “intentional media” and making the industry fun again.
Getting to Know: Noah Vardon
Lauren Richards talks with Havas Media’s president about bringing people together, celebrating success and the importance of “meaningful media.”
The new class of media leaders
Lauren Richards kicks off a series of sit-down interviews with the wave of presidents and CEOs that have taken the reins in recent years.
What’s (brand) love got to do with it?
Initiative’s Chris Gairdner explains the role agencies have in helping their clients build long, healthy connections with devoted consumers.
Solving the paradox of social media’s good and bad sides
Sheri Metcalfe explores what advertisers can do when change happens faster than we can predict its impacts.
Which radio stations are tops in Canada’s mid-sized markets?
Radio One has the biggest share in five cities, but a mix of stations among different demos.
Talk radio is tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris book to see which stations are most popular in Toronto, Montreal, Edmonton, Calgary and Vancouver.
How the cookieless universe triumphs
With cookies being eliminated, Quantcast’s solutions help brands maximize online audiences
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Buyers need new tactics if they want to reach gamers
Samsung’s Corey Johnston explains the formats, strategies and environments that can be effective in reaching an otherwise elusive audience.
How to avoid falling into the performance trap
Initiative’s Riona Naidu explains why advertisers can’t lose sight of other critical measures in the race to beat benchmarks.
