Guest

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Articles by Guest

Open Letter: Media leaders should embrace their crucial role in supporting Canadian news

Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.

Which stations are tops in Canada’s biggest radio markets?

David Bray’s dive into the latest Numeris book finds that talk and country are holding audiences.

Radio One continues to be tops in mid-sized markets

David Bray’s look at the latest Numeris ratings delves into Ottawa, Winnipeg, Halifax, Hamilton and Victoria.

Upfronts 2023: Netflix talks numbers for the first time

The streamer’s ad-supported tier has more than doubled since its November launch – and almost three-quarters of that growth is in the key 18 to 49 demo.

Upfronts 2023: Warner Bros. Discovery charts new waters

A mix of new series, familiar faces and established favourites outline the company’s new content ethos: “dream bold here.”

Upfronts 2023: Disney focuses on established franchises

Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.

Upfronts 2023: Fox’s presentation leaves little room for new shows

No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.

Upfronts 2023: NBCUniversal touts stability and streaming

PHD’s Jeremy Johnston saw several ways in which the ongoing writer’s strike loomed over the company’s presentation.

Getting to Know: Stephen Kiely and Sarah Thompson

Lauren Richards talks to the “yin and yang” of the company’s leadership about the pressures on media today and how to empower talent.

Winning the ground game

Adapt Media created Indigenous community reach without an existing network, achieving its ‘OOH everywhere’ brand promise.

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Trust, deals and local connection draw newspaper audiences

News Media Canada survey reveals Gen Z and Millennials are prime readership drivers.

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The key to optimizing performance in real time

Quantcast is betting big on the adaptive future of cookieless advertising, omnichannel approaches, and holistic strategy.

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Which stations are on top in Canada’s biggest radio markets?

David Bray dives into the market share data from the latest Numeris diary report.

Getting to Know: Alicia Petralia

Lauren Richards talks to the head of Zulumatic about the perks of leading a creative agency’s media arm.

Getting to Know: Lesley Conway

Lauren Richards talks with Mindshare Canada’s CEO about the importance of “intentional media” and making the industry fun again.