Guest
Understanding what drives Canada’s sports fans
Vividata’s Sports and Esports database can help marketers evolve their playbooks.
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Op-Ed: Innovation, resilience & finding a balance in 2024
Ben Skinazi, CMO at Sharethrough, sums up the top five trends he sees shaping the ad world in 2024.
Numeris year-end diary says radio reaches 82% of adults
Contributor David Bray breaks down the listening stats for November 2022 to November 2023.
Radio gah-gah: Fall diary of an industry under pressure
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets and finds consolidation and station staff cuts continuing to be an issue.
Corus weighs in with Path Forward proposal
The broadcaster’s presentation to the CRTC this week calls for a re-assessment of existing obligations before new contribution costs are put in place.
Royal Canadian Legion organizes two minutes of media silence
The non-profit gives Canadians a break from digital ads during the moment of observation.
Op-Ed: Fueling marketing success with creative grit
Initiative’s Brooke Robinson delves into the benefits of harnessing the power of “no” at your agency.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
Pelmorex taps into AI to automate weather advice
The Weather Network’s new AI-powered “assistant” aims to help consumers with everyday dilemmas.
Best Buy and Travel Path Media bring DOOH kiosks to airports
The new network of screens is attached to Best Buy’s domestic network of product kiosks at eight airports.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
McDonald’s, laundry brands topline long-weekend spend: AdEase TV
Brands that served the needs of busy families over the Thanksgiving weekend topped the categories this week.
Government, pharmacies dominate the airwaves: AdEase Radio
Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
