Guest
How to build big media ideas
Initiative’s Christian Kern explains how to pin down something that can often feel abstract and ever-changing.
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
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Native Touch helps brands navigate omnichannel advertising
The platform is using a holistic approach to advertising, extending mobile-first strategies to all programmatic channels.
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AdChat’s intuitive messaging creates conversations – and conversions
The AI-driven platform drives high engagement for brands
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Environics Analytics connects data points to reach new audiences
How using data to enable growth in a cookieless world is paying off
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Teads’ emphasis on attention metrics pays dividends
How the programmatic platform aims to maximize the attention brands receive
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Rethinking your programmatic partnerships
In a world of ever-increasing complexity, programmatic players have been busy developing new tools and capabilities that will change how you think about your digital ad spend.
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MiQ builds uniquely Canadian, diversified TV solution for marketers
The programmatic media partner’s agnostic approach brings innovative solutions to respond to CTV’s biggest hurdles.
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Open Letter: Media leaders should embrace their crucial role in supporting Canadian news
Amid fallout from the Online News Act, CMDC president Shannon Lewis explains why now is the time for the industry to pledge its support.
Which stations are tops in Canada’s biggest radio markets?
David Bray’s dive into the latest Numeris book finds that talk and country are holding audiences.
Radio One continues to be tops in mid-sized markets
David Bray’s look at the latest Numeris ratings delves into Ottawa, Winnipeg, Halifax, Hamilton and Victoria.
Upfronts 2023: Netflix talks numbers for the first time
The streamer’s ad-supported tier has more than doubled since its November launch – and almost three-quarters of that growth is in the key 18 to 49 demo.
Upfronts 2023: Warner Bros. Discovery charts new waters
A mix of new series, familiar faces and established favourites outline the company’s new content ethos: “dream bold here.”
Upfronts 2023: Disney focuses on established franchises
Marvel, Star Wars, The Bachelor and the Kardashians made up the bulk of original content in a presentation dominated by sports and news.
Upfronts 2023: Fox’s presentation leaves little room for new shows
No pilots or fall lineup means Horizon’s Jenny Croswell and Matt Bailey didn’t see a lot of compelling content.
