Guest
Blog: The next generation of search will change, well, everything
Sarah Ivey from Agents of Necessity on how Google Lens will force digital media as we know it to evolve.
Blog: The rise of Instagram Stories
Jonathan Davids, founder and CEO of Influicity, offers lessons on the format that’s taken over the social app.
Upfronts 2017: Sizzle and superheroes at CW
Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.
Upfronts 2017: CBS sticks with its strengths
Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.
Upfronts 2017: Favourites return, but not much new at ABC
Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.
Upfronts 2017: Fox shakes up ad formats, adds Marvel drama
Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.
Upfronts 2017: NBC builds Thursday around a moving ‘Us’
Bailey Wilson, VP of TV investments at Magna, details the network’s new shows, and a schedule that has movement every night of the week.
You can’t compete on price alone: column
Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.
Building a successful influencer affiliate program: column
Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.
Ad safety: Isn’t this the Google we created?
Sarah Ivey from Agents of Necessity on how the industry made the digital media unicorns that are now having their feet held to the fire.
Blog: Who owns the influencer budget?
Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.
Blog: Trump, baseball and sunshine drove down fall 2016 viewing
Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.
Best practices for using brand influencers: blog
Jonathan Davids, founder and CEO of Influicity, on exclusivity, budgets and promotion, when using brand influencers.
Blog: How marketers are using Facebook Live and why it’s important
Jonathan Davids, founder and CEO of Influicity, with brands that are using the platform well and tips for using it smartly.
Blog: Big issues facing digital in 2017
From walled gardens to ad blockers, Tom Fotheringham, GM of Accuen, dives into some of the topics that will keep teams busy this year.
