Jennifer Horn
Wendy’s plays with bacon, mushroom and cheese
The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.
TC Media launches Elle Man
The new male-targeted fashion and grooming issue is poly-bagged with Elle Canada and is targeted at men age 25 to 45.
Spotted! Tristan fashions a carousel show
The retailer has dressed up mannequins and is holding impromptu fashion shows in Montreal’s Trudeau airport to promote its line of business suits.
Wiser’s gets Spiced up
To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.
Tossing phones with Mobilicity
The telco has picked up the sport of mobile phone throwing and will be launching a championship event this weekend during a university football game in Toronto.
The Big Bang Theory tops the charts: BBM
The comedy show grabbed over 4.2 million viewers for the week of Sept. 24 to 30, while CTV Evening News snagged the top spot on the weekly average show list.
Spotted! Hotels.com bounces on beds
People visiting Yonge-Dundas Square over Thanksgiving weekend were invited by the online hotel destination to have their photo taken on a giant branded bed.
BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
Newad expands in Calgary
The media company has partnered with Vintage Group to place classic boards as well as “Generation 4” boards in restobars across the province.
Bell Bundle dominates the airwaves: Media Monitors
The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.
Mobile ad spend to make biggest jump: report
A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.
ParticipACTION gets in the app game
The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.
COMB measures four more
The Canadian Out-of-Home Measurement Bureau is now measuring ad faces from Titan, Rouge Media Group, Quebecor Media and Cogeco Metromedia.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
Arby’s sandwich creates disbelief
The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.
