Jennifer Horn
MiC heads to the Olympics for its Global Tour
We dig deep on three Olympic initiatives with Robin LeGassicke from Maxus.
Tweeting the blues with Tourism Burnaby
To spark interest in the Burnaby Blues and Roots Festival, the tourism co has launched an initiative that turns tweets into live-streamed songs.
Sport Chek calls Brett Lawrie up to the plate
MiC talked to the Toronto Blue Jay and president of the Forzani Group about details surrounding the endorsement deal.
McDonald’s Canada employees boast twinkle toes
The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
Facebook advertising rates on a slow rise
A global report says that health, pets and animals and not-for-profit ads get the highest click-throughs on the social media site.
Blue Mountain takes a swing at TV and digital
The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.
Spotted! Total Recall gets an interactive storefront
To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.
Spending takes a blow as confidence drops: report
Consumer confidence is the lowest it has been since July 2010, according to a study from market research firm TNS.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
Nascar Canada enlists a wingman
The auto racing association signed the soon-to-be-launched purveyor of chicken wings, Pinty’s Delicious Foods, as a sponsor of three of its events.
NBCUniversal Canada gets TUFF in Toronto
The entertainment co is a key sponsor of the Toronto Urban Film Festival, which runs concurrent with TIFF this September.
Royal Canadian Mint tells a war story
The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.
Spotted! John Casablancas spells out a magnetic board
The cosmetics and hair institute placed a 30-foot long billboard with alphabet magnets in the form of a women’s profile in Vancouver’s Metrotown mall.
The Big Bang Theory draws the most viewers: BBM, July 2 to 8, 2012
The comedy series landed in the #1 position Thursday night, with CTV Evening News topping the weekly averaged show list.
Flying tacos and Good Samaritans: MiC’s Global Tour
This week’s tour includes feel-good campaigns with a dash of personalization from Alaska and Australia, with Meri Ward at MPG weighing in on the executions.
