Jennifer Horn
Loulou works up an app-etite for online shopping
The magazine has launched an iPad version with launch sponsor, Simple, that allows readers to click through to retailers from 600-plus featured products.
The Verdict: Kraft sets the bar for MiO
The brand tells MiC that the water enhancer is seeing similar growth patterns in Canada as it has in the U.S., as well as how it’s playing in the digital field.
Huffington Post sets launch date for HuffPost Live
The publisher is looking for a Canadian launch sponsor and inviting readers to submit video logs for the chance to be contributors on the site.
Smirnoff shifts to summer to increase sales
The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.
Spotted! Scattered pianos and giant window portraits
The Pan Am Games launched its countdown by unveiling a street piano project and photographs of immigrants on City Hall windows.
Walmart spins a virtual web for Spider-Man
The retailer is bringing its flyers and in-store merchandise for the new superhero movie to life with the roll-out of an augmented reality app.
Couche-Tard brings new meaning to its messaging
The convenience store network is using cabs and billboards to illustrate how close its stores are to consumers in its first OOH campaign.
Rich media quickly replacing display: report
Kantar Media’s latest report shows which sites are embracing different ad formats, as well as those which have a tendency to clutter pages with ads.
Anger Management makes an Olympic debut
Viewers will be given a sneak peek of the show’s first episode right after the closing ceremony of the London 2012 Olympic Games on CTV.
Big Bang Theory tops the chart: BBM, June 25 to July 1, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged the #1 spot on the weekly average show list.
Spotted! Vancouver Aquarium puts penguins in a tree
A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
Spotted! BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
Study reveals consumers want personalized ads
Leger Marketing has released a report on consumer attitudes toward mass marketing, suggesting advertisers need more tailored messaging to those who disclose personal info.
UEFA Euro Final locks in a record number of viewers
The Italy-Spain game last Sunday drew 3.04 million average viewers on TSN and RDS, which more than doubled that of the 2008 tournament final.
