Jennifer Horn
YellowPages.ca launches deals feature
The new promotions and discounts tab is being promoted with a national TV campaign.
White Spot shifts its creative
The BC-based QSR switches focus from its kitchen to the front of the house for a new TV campaign.
Big Bang Theory continues to rule Thursday night viewing: BBM, Nov. 7 to 13
The CTV Evening News is the top-viewed weekly show for the period, giving Bell Media the sweep.
Kraft Hockeyville is on the hunt again
The competition that has communities vying for the title of most passionate hockey town is back with some changes.
Virgin does whatever it takes
The mobile co creates a campaign that invites people to do outrageous stunts to raise money for homeless youth.
Wind Mobile swoops in with a big buy: Media Monitors, Nov. 7 to 13
The wireless telco enters the list with a big radio spend in Toronto, while the Government of Quebec came out on top in Montreal.
The Verdict: Big brothers and sisters come forward
MiC looks at the results of the Big Brothers Big Sisters campaign that called for individuals to become a best bud.
AToMiC: Citroen races through the Twitter-sphere
The car brand launches a unique campaign today that allows social media users to navigate a car across the Netherlands.
McDonald’s dives into espresso-based drinks
The burger and fries franchise launches its biggest campaign yet to introduce the new products to Canada.
Reebok Hockey casts its own players
The sports equipment and apparel brand powers its products in a new slapshot campaign.
Bissell cleans up your secret mess
The vacuum cleaner brand launches a holiday contest that has consumers revealing their carpet and furniture mishaps.
TV advertising wins hands down: TVB study
Laura Gaggi, Bruce Neve and Jake Norman weigh in on study results from the Television Bureau of Canada.
Tourism Toronto welcomes visitors to its land
The tourism co has launched a holiday campaign and app providing details on the location of giant snowmen and deals on city attractions.
Big Bang Theory is on a roll: BBM, Oct. 31 to Nov. 6
CTV Evening News brought in the most average weekly viewers.
Leger Marketing dishes out a social reality check
Twitter usage makes serious gains, and more companies expect to increase their social media marketing budget in the year ahead.
