Jennifer Horn
Understanding Youth with storytelling and games
MiC talks with the presenters at the 14th edition of the youth marketing conference, hosted by strategy magazine in Toronto.
App-etite: Degrassi goes virtual
The ‘jewel in MuchMusic’s crown’ has created a choose your own adventure app to promote season 11 of the teen drama.
Pearson lands a rebrand
The Toronto airport launches a new look and traveller-friendly terminals in an effort to become a more internationally recognized destination.
Microsoft battles it out
The company interacts with consumers in person and online through a game to promote Internet Explorer 9.
American Idol ends on a high note: BBM Canada, May 23 – May 29, 2011
American Idol’s season finale took the show to the #1 spot for the week, with the NHL Playoffs coming in at a close second.
That’s Vancouver Pizza to you
Boston Pizza gives its Vancouver locations a temporary name change to capitalize on the Canucks Stanley Cup bid.
Canadian Tire plays house
The retail co launched a video resource site endorsing Canadian Tire products, and aims to help consumers become handier in their home.
KFC’s Double Down is back
The fast food chain is building anticipation for the re-release of the famous sandwich with a teaser campaign and new TV spots.
Cathay Pacific lands at Union Station
The Hong Kong-based airline wrapped the Toronto train station from floor to ceiling to promote its newly expanded flight offerings.
CBC tracks the social hockey-verse
The broadcaster partners with Microsoft and Getglue.com to interact with hockey fans and track their responses during the playoffs.
The Comedy Network reveals summer sked
The Bell Media-owned network’s summer schedule includes two Canadian productions.
Blue Bombers make a move
The Winnipeg football team launches a multi-platform campaign honouring their home stadium as they move to a new location.
Grey Cup expands for 100th anniversary
Scotiabank and Molson Canada have signed on as title sponsors for the 2012 Grey Cup Festival in Toronto.
Big Bang Theory steps up: BBM Canada, May 16 – May 22, 2011
The Big Bang Theory takes the number one spot for the week while the NHL Playoffs record a four-night win.
