Josh Kolm
9-1-1 nabs the top spot: Numeris
Meanwhile, Chanteurs masques entering the post-season opens up a spot at the top of the ratings in Quebec.
Triangle Rewards makes a big radio buy in Toronto: Media Monitors
Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.
Spotted! Fizz’s personalized transit ads
The low-cost carrier turned a bus shelter into a green screen to highlight its flexible plans.
CSI, Chanteurs masques top the ratings: Numeris
Meanwhile, CFL and NHL games performed well in major markets throughout the country.
QSRs jump to the top in Toronto and Montreal: Media Monitors
McDonald’s managed to knock the Government of Quebec out of the number one spot in Montreal.
How holiday shopping impacts programmatic costs
Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.
Spotted! Bringing theatre back to life with Instagram AR
Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.
Beneva signs sponsorship with Videotron Centre
The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.
People Moves: Optable hires James Prudhomme as CRO
Plus, Hisham Ghostine takes on more duties with CBC and AcuityAds names a new chief financial officer.
Chanteurs masques tops the ratings: Numeris
TVA’s Masked Singer adaptation drew in more Francophone viewers than any English program.
Peloton once again buys the top in Toronto: Media Monitors
McDonald’s and the country’s wireless carriers have also increased their buys as the holiday season begins.
Cannes Lions makes changes to Media Lions
The updates were made alongside the announcement of a new B2B category and the evolution of its commerce-focused Lion.
Touche! lands three campaigns on WARC 100
Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.
Adele special tops two million: Numeris
One Night Only also topped ratings in several major English markets.
Corus hires first head of environment and sustainability
Sheila Ritson-Bennett will work across lines of business to advance to company’s ESG strategy.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
