Jordan Twiss
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Lowe’s partners with CFL for playoffs
The brand becomes the official home improvement retailer of the league and will launch a pair of a contests, which offer prizes like a VIP trip to the Grey Cup.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Stanfield’s gets exposed with the Comedy Network
The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
Scotiabank Nuit Blanche reveals sponsor lineup
First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
H&M gets artsy with Scotiabank Nuit Blanche
The fashion retailer is working with local artists to host its own interactive multimedia installation at its flagship store at Yonge and Dundas Streets in Toronto.
Spotted! Drambuie gives consumers a ride
The Scottish liqueur brand is trying to raise its profile with males aged 25 to 34 with a campaign that offers consumers a ride in an old-fashioned branded taxi.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
Bleublancrouge teams with AcuityAds to offer RTB
The creative agency is building its media offering, allowing clients to buy display and video inventory and build consumer profiles.
Snowbirds du Quebec takes flight
The independent travel magazine targets high-income Quebecers above the age of 49, and will be mailed both in the province and in Florida where many spend their winters.
The Amazing Race Canada finishes strong: BBM
The reality show nabbed 3.06 million viewers, while CTV Evening News remained the top weekly show for Sept. 16 to 22.
Rogers execs on the Next Issue Canada launch
The media company’s president, Keith Pelley (pictured) and chief digital officer Jason Tafler talk to MiC about the ad opportunities the digital magazine subscription service opens up.
