Mary Maddever

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Articles by Mary Maddever

Canada gets two more shots in Cannes: Titanium & Integrated

As un-Canadian as it is to brag, this announcement brings our teams’ chances of taking home Lions to a pretty impressive 37!


***FLASH*** Canucks clutter Film short list at Cannes

A whopping 35 Canadian entries made the short list in the Film category. With five spots making the cut, Zig is already entitled to bragging rights.


Cannes Day Two: Short lists announced for Design and Cyber

With 16 Canadian entries making it into contention at the 55th International Advertising Festival, MiC is predicting some Lions conversion.


Cannes ’08 Day One: In the running

Here’s the first news out of the 55th annual Cannes Advertising Festival from MiC and strategy exec editor Mary Maddever.


strategy bows stimulant today

The new weekly online newsletter is a stimulating round-up of envy-inducing new work to keep agency creatives and marketing execs up to speed.


NEWS FLASH: Canada has a big pair – of Grand Prix that is

Which entry was judged ‘the best of the best this year’ and why?


Dove in contention for a pair of Lions

Unilever’s Mark Wakefield and the Ogilvy & Mather Toronto team could have more Lions to stow in their luggage.


NEWS FLASH: Canada snags its first Grand Prix at Cannes Lions 2007

Last year, we won 15 Lions. This year, we’re already up to 11.


NEWS FLASH: The Cannes report: Media, Outdoor, but no Radio

Canada scored its first gold of the 2007 Cannes Lions, and it was in media.


First Cannes Lions winners announced

And Canada has already taken Bronze!


Brands recruit youth to tell Canada to FLICK OFF

Virgin Mobile, MuchMusic and Roots have teamed up with Environmental Defence and the Province of Ontario in a new cross-country effort challenging Canadians to do something about global warming.


Viral wins top Marketing Award honours

It’s official, social media is the holy grail.


All hands definitely on the Edge

Ford, CanWest and partners plot extreme integration for CUV launch.


Refresh Media in Canada daily

You can never get too much of a good thing. That’s why Media in Canada, the essential resource for media planning intel, is going daily and refreshing its site. You can still get all the biz news you need – before the competition – in the daily e-news format, and now in a handier new site package as well.

So read on, and link to the site to get the scoop on sourcing new marketing opps in our expanded (planner-friendlier) microsites: Television. Radio. Print. OOH. Interactive. Research.

Pass it on. (It’s still free.)

Regards, mm


Cannes unveils film shortlist

Nine Canadian entries are shortlisted in the Film category at the International Advertising Festival in Cannes. They are:
-BBDO Canada, ‘Magic Sword’ for Snickers
-Palm Communications, ‘Sons’ for Volkswagen financing
-LG2′s ‘Police’ spot for Gestion Vision Centre/Sears Optical
-Zig’s ‘It’s not a mistake’ for Ikea
-DDB Canada, ‘Lion’ for the Royal Ontario Museum
-Taxi’s ‘Sign Post,’ for the World of Comedy Film Festival
-ACLC’s ‘Punching In’ for Paramount Canada’s Wonderland
-Rethink’s ‘R.A.T. Introduction’ for 1-800-GOT-JUNK
-Bensimon Byrne, ‘Hand’ for Scotiabank.

The winners will be announced Saturday night in Cannes.