Nick Krewen

Sponsors sign on for new McGillivray-Baeumler HGTV show
Tim Hortons, Rona and Techo-Bloc will be integrated into renovation competition series Renovation Resort.

Optable integrates with a major data cloud provider
By working with cloud company Snowflake, the clean room company wants to make an “easy button” for activating first-party audience data.

Postmedia launches a new sports betting platform
Betting Essentials is a new affiliate channel that will appear across 18 online properties, with Bet99 already signed on as a sponsor.

How Pluto TV is introducing itself to Canadians
Starring Drew Barrymore, a new campaign for the FAST channel emphasizes value and convenience.

Sports Digital Network sets up screens in arenas across Canada
The new DOOH company has 100 boards in arenas, golf courses and multi-use facilities.

Women’s Para Hockey of Canada is making a push for sponsors
Canadian Tire has already signed on, part of a $1 million goal to fund the women’s national team.

Why Trade Desk’s OpenPath could be a win for digital media
Going direct to publisher could guide the programmatic ecosystem to be less complex and more transparent.

Super Bowl ratings dipped again on TV
The game was still touted as the biggest broadcast audience of the year, with viewership of the halftime show getting a boost.

Zoomer’s big plans for BlogTO are already underway
Why a company created to cater to an older audience has hit the ground running with its new youth-oriented property.