Patti Summerfield
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
Michele Erskine named VP of Astral OOH
The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
Narcity cancels crowdfunding campaign
NMG will relaunch its search for investors again, once its new models and brands have been established.
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
Mac pins and puckers up for National Lipstick Day
The company is the first beauty brand to use Pinterest’s new Premiere Spotlight with Collections format.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
Why brands should strive for both active and passive attention
New research, commissioned by Pinterest, finds that combining the two is the most effective strategy.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
Nearly 40% of Canadians frustrated with repetitive ads while streaming
Roku’s research also reveals when and how consumers are watching content online and on TV.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
