Patti Summerfield
Place Exchange expands PerView measurement solution to Canada
PerView measures reach, frequency and hourly impressions across all out-of-home formats.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
ATN nabs broadcast rights for new National Cricket League
The Canadian broadcaster will air the inaugural season the Dallas-based National Cricket League.
Pinterest reveals new AI-powered ad-products
The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
Pinterest adds two new features to Collages
The new options for remixing and sharing are rolling out to users globally on iOS and Android.
French content is booming on Spotify outside Francophone markets
Last year, more than one in six of global monthly active users listened to French music or podcasts on the streaming platform.
Prime Video unveils game show programming block
The Winning Wednesday lineup includes four new game shows.
CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Torres Media to acquire Evanov’s Ottawa radio station
The new deal means that all three of the Ontario stations slated for closure this month by Evanov will continue to operate.
