Val Maloney

The Grid grows sales team
The Torstar-owned weekly promotes Carrie Gillis to associate publisher and adds to the sales team.

Flashpoint signs off with just over two million viewers
The CTV drama brought in record numbers for its series finale last Thursday.

Making money on mobile and digital: study
All publishers say they will be activating on mobile devices by 2014, according to the AAM’s third annual study on media innovation.

Pizza Hut signs year-long deal with Sportsnet
Kiera Yeates from MediaCom tells MiC about the program, which is the longest the QSR has signed to date.

CTV gives Motive a Super Bowl push
The Bell Media channel is airing the first episode of the new Canadian series following the big game.

LCBO buys big: Media Monitors
The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.

The Weather Network travels to Middle-earth
The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.

Novus Media adds a new media director
Cynthia Rubino joins the agency as director of media investment from Cossette.

Sears Canada spreads the greatness
The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.

Big Brother Canada opens its doors
Shaw Media VP Errol Da-Re tells MiC about the sponsorship opportunities that are still available, as the show rolls out its premiere date announcements.

Jolly St. MiC: Audi makes it snow
The car co is promoting its Quattro technology with an interactive snow globe in Toronto.

ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.

Ford Canada gets social with zombies
The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.