Val Maloney
Canadian Living names new EIC
Jennifer Reynolds takes over from Susan Antonacci who was recently promoted at TC Media.
Spotted! Movember hits the rails in Montreal
Carat releases its first campaign for the cause in the Quebec city, with a contest that takes over digital screens in subway stations.
ABC changes its name
Joan Brehl tells MiC why the organization has launched a new brand identity, now called the Alliance for Audited Media.
Rona brings it home
The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.
TC Media closes More and Vita
The magazines will cease publication after their December/January issues.
Spotted! Spiderman buys big
Sony Home Entertainment has launched an OOH campaign aimed at reaching mass audiences for its biggest Blu-ray DVD release of 2012.
Pattison changes its lights
The OOH company has converted 7,800 billboards to LED over the past six months.
Metro launches new ad unit
The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.
Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
Fall TV: Chicago Fire gets a full-season
The Wednesday night drama gets a nine-episode order, and comedy Whitney gets moved to an 8 p.m. slot that night.
Chevrolet buys the most radio: Media Monitors
The car co bought the most radio airtime in Toronto, with Dormez-vous buying big in Montreal for the week of Oct. 29 to Nov. 4.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Sears Canada launches rebrand for the holidays
The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.
ZenithOptimedia names new executive VP
Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
