Interactive
Product placement in books – a concept whose time has come?
MiC brings you a few views on connecting with today’s readers – and letting non-literary marketers in on the action, as Random House is doing with its new e-lounge.
MiC‘s K-I-S-S Pick: cyber lullabies
To promote the launch of a new Huggies infant diaper, Mindshare found a way of engaging new mums while they’re engaged with their new babies.
FashionTelevision launches 5-channel VOD player
FT just became the most accessible fashion brand in the world.
MTV gives broadband-only treatment to music awards
Three streaming video feeds on MTV Overdrive – and you’ll have to wait more than a week to see it on the regular old tube.
TalkingPets.ca gets users and their furry friends engaged
A dual platform campaign by Lowe Roche aims to put Nestlé brands at the centre of the UGC craze. Hey, next thing you know, your cat might be hogging the Internet connection.
Google launches customizable search engine
New free tool lets users build vertical search engines for their sites, plus earn a share of the ad revenue.
BMO’s ad campaign hits commuters with giant burgers and more
Humongous hamburgers, gas pumps and coffee cups with an instant-win theme enhance the TV spots and push participants to BMO’s online promotion.
Ikea leverages big 3-0 with presence on weathernetwork.com
To almost literally drive traffic to its clients’ stores across Canada, Mindshare concocted a way for Ikea locations to pop up on the Weather Net’s online maps.
Rising young media star: GJP’s Fairbairn
Based in San Fran with a remit that also spans Toronto and Cincinnatti, and entails traditional as well as online strategy, planning and buying, Nick Fairbairn covers a lot of ground. And delivers.
All hands definitely on the Edge
Ford, CanWest and partners plot extreme integration for CUV launch.
Hybrid print effort pushes online resources for family caregiver target
Family Care Solutions wants to draw in people who face multiple challenges in caring for their loved ones. In print and online, content links readers to the businesses that can help.
BMO and Profit launch podcast for small biz
BMO Financial’s search for ways to help their biz clients ended up in cyber space.
TSN pushes NASCAR-Zellers marriage on-air and online
More than half a million people tuned in for the Daytona 500 this year. Now Zellers is pushing everything from NASCAR bedding and sleepwear to NASCAR holiday décor. And TSN’s rolling out heavy promotion for the contest.
Canadian Dove work goes viral
Evolution hit #1 on YouTube, an evolution that began with Ogilvy Toronto.
TV Guide makes strategic move to web
TV listings and advertising opportunities may never be the same for the decades-old brand.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
