Portal, production co and brand come together to create web content.

The R&B artist has partnered with Montreal-based Pente Mobile to develop branded mobile apps with content integration opps.

The new Night Nav mobile app offers on-site event navigation and on-the-go branding during the all-night Toronto art event.

The lifestyle site’s redesign creates new sponsorship and integration opps, including more niche-targeting.

The cruise line is helming an international contest to recruit amateur field correspondents as a tie-in to its new ship launch.

The new national campaign combines product integration, TV spots, web and in-store to tout spicing up family meals.

The redesigned site offers more homepage and streaming integration options, and comes with a new Nintendo Wii Get Up And Play Challenge backed by customized promo spots airing across CTV channels.

The cosmetics brand is promoting its new acne skincare line through a series of interactive webisodes following two fictitious college students.

The luxury car brand is making the man’s happy place a little happier with life-sized R8 V10 posters available only through the brand’s website for a mere $469.99.

The Quebec-based grocer’s campaign features different TV spots for each day of the week, with a different menu idea every day.

The online marketing intelligence leader and web analytics giant are joining forces to build a new audience measurement system, one they say is going to make life a lot easier for media planners and publishers alike.

A new campaign to attract international students uses a social media dashboard to let potential candidates see what life at the BC school is really like.