News
Pattison Outdoor adds BC Place to its digital portfolio
The deal includes four new digital ad faces on the roads surrounding BC Place.
Pizza Pizza partnering with the PWHL
The pizzeria continues its long history of sponsoring professional hockey.
Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.
Cineplex Digital Media inks deal with Cadillac Fairview
The company will manage 200 digital displays in 18 of the developer’s properties.
Hot (pink) Wheels coming to Toronto AutoShow
Mattel is making toys, and a certain pink-hued blockbuster, come to life with a Barbie and Hot Wheels activation.
Almost half of consumers are ‘FlexiVODS’ who alter streaming habits: Roku
While the majority of streaming consumers plan to watch AVOD this year, more than half will change their plans based on inflation and content choices.
Kevin Kivi steps down from Horizon Media
The EVP and GM of Horizon Media Toronto is leaving Canada after 15 years to return to his native Australia this month.
Tylenol is the latest brand to sign with NHL in Canada
The new deal makes Tylenol the official pain, cold and flu symptom pain relief partner of the NHL in Canada.
TikTok, CTV, retail media, Gen Z and YouTube most searched terms
Insider Intelligence confirms the top trends to watch for 2024 in a new report.
Postmedia reports less-than-positive Q1 results
The numbers aren’t great, but there are reasons for hope.
Amazon slashes hundreds of jobs across Twitch, Prime, MGM
The cuts are meant to help the company prioritize initiatives that “will move the needle.”
Enthusiast Gaming’s new interim CEO is also its former CEO
Nick Brien has stepped down from the executive role, leaving former chairman Adrian Montgomery to take the reigns.
Molson Coors to run its first-ever Canadian Super Bowl campaign
The beer brand is capitalizing on Coors Light’s popularity in Canada with an in-game spot and integrated campaign.
Yahoo adds identity testing to its DSP
The addition to the Yahoo Identity Solutions suite lets advertisers test campaigns in a simulated cookie-free environment.
Five trends for 2024, according to Amazon Ads
Advertisers of all sizes are joining the streaming ad wars as more and more are embracing AI.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
