News
BCE reports 3.6M Crave subscribers in earnings report
The streamer saw an 18% increase in total subscribers for the year, according to Bell’s Q4 and year-end results.
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.
NHL launches animated program
The animated NHL Hockeyverse Matchup of the Week is meant to hook younger fans on the game.
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.
Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
CBC’s new head on pubcaster’s role amid political turbulence
Marie-Philippe Bouchard sees opportunity in the present chaos.
Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.
X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.
