News
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
Zuckerberg denies monopoly with Instagram, WhatsApp purchase
The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.
Google hit with antitrust blows in U.S., U.K. and Japan
The tech giant is facing other major antitrust cases in the U.K. and Japan.
Cannes Lions 2025: The Media Young Lions and Marketer shortlisters revealed
A total of 29 Canadian teams across seven categories were nominated this year.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
CBC using AI to gain podcast insights, OpenAI building a social network
In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.
DoubleVerify aims to help advertisers avoid objectionable content on TikTok
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Disney Advertising expands global ad offerings to Canada
Disney says the aim is to deliver more consistency and scalability for marketers.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
Videotron sues Rogers for alleged breach of contract
Rogers agreed to sell Freedom Mobile to Videotron as part of its deal to acquire Shaw Communications in 2022.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
G3 Media becomes third-largest player in OOH
The Quebec-based company has acquired more than 665 assets in Quebec and Ontario.
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
