Out Of Home
Spotted! Royal Roads lends a pen
The University launched its rebrand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.
Spotted! Canada’s Wonderland coasts off the highway
The amusement park worked with Astral OOH to promote its new Leviathan ride, placing massive 3D roller coasters on superboards in Toronto.
Olympic blog: Rogue Nike spots and BMW exhibitions
Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.
MiC heads to the Olympics for its Global Tour
We dig deep on three Olympic initiatives with Robin LeGassicke from Maxus.
Spotted! Playland drops cameras from the sky
Reaching out to social media-savvy teens, the amusement park has launched a scavenger hunt for lost cameras that show video of how they ended up in trees and statues.
Spotted! Sony Canada takes commuters for a ride
The brand has wrapped Toronto bus shelters with hologram ads that aim to demonstrate the high picture quality of its Bravia TV.
Spotted! Total Recall gets an interactive storefront
To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.
The Share the Road Cycling Coalition unites commuters
The organization has launched a campaign inviting road users to see each other’s human side.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
NBCUniversal Canada gets TUFF in Toronto
The entertainment co is a key sponsor of the Toronto Urban Film Festival, which runs concurrent with TIFF this September.
Coors Light kicks off major OOH push for new packaging
Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.
Spotted! John Casablancas spells out a magnetic board
The cosmetics and hair institute placed a 30-foot long billboard with alphabet magnets in the form of a women’s profile in Vancouver’s Metrotown mall.
Wonka crowdsources a new anthem
In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.
Astral and Corus toppers bullish on Canadian ad market
Astral’s Ian Greenberg and Corus’ John Cassaday told analysts to look beyond specialty TV declines in the third quarter to recovering sales in the fourth quarter.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
