Out Of Home
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
Home Depot addresses youth homelessness with TTC takeover
The retailer’s charitable arm aims to educate Canadians about its programs.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
Pattison Outdoor’s OOH, now in 3D
The Atlantic Lottery Corporation, Ford, and Tim Horton’s were the first brands to try out the new technology.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Vendo Media to be Captivate’s exclusive sales partner in Alberta
The DOOH company will be responsible for Captivate’s 500 screens in office buildings and luxury residences.
Skycanner uses OOH to entice Canadian NBA playoff support
To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
