Out Of Home
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Spotted! Jackpot Casino offers free Co-op cab rides
The brand has partnered with Co-op Cabs to customize five of its vehicles during summer.
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
In its new campaign, Money Mart wants to help customers help themselves
The media plan includes programmatic, search and display ads, social media, OOH and DOOH, and in-store signage.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
Kelsey’s celebrates the road trip with high-impact OOH
The campaign is meant to connect the feeling of being on the open road with the dining experience.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
