Out Of Home
Vendo Media to be Captivate’s exclusive sales partner in Alberta
The DOOH company will be responsible for Captivate’s 500 screens in office buildings and luxury residences.
Skycanner uses OOH to entice Canadian NBA playoff support
To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
Shell unveils new fuel with 360-degree campaign
The brand has partnered with the Blue Jays to amplify the launch of its new gasoline and reach luxury vehicle owners.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
Bumble brings mass media buy to Canada
The dating app is placing OOH ads in Toronto and Montreal, as well as spots across social media and TV.
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.
Pattison and Broadsign deepen their relationship
The partnership enables the streamlining of daily operations and the unlocking of potential new revenue.
KLM Royal Dutch Airlines rolls out a new brand platform in Canada
The initiative is being promoted at Calgary, Edmonton and Toronto-Pearson international airports.
KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
