Out Of Home
Hailo establishes its brand in Toronto
The app-based cab service has launched its first paid media campaign with OOH and mobile ads.
Vancity Credit Union changes it up
The bank is using an OOH-driven campaign with a superboard that features an image made entirely of pennies to promote its “Good Money” message.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
Spotted! Union Hearing pretends to test eyes
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Dixie Mall unleashes shoppers
The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
Temptations works it
The Mars Canada cat treat brand has released a full-length music workout video ahead of a broader TV, online and in-store campaign.
Canadian Tire kicks off shift to digital
The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.
Levi Strauss celebrates in style
The brand is ringing in the 140th anniversary of its first pair of jeans by partnering with Toronto’s Drake Hotel on a special concert and gallery series.
Pattison tweets city love with Spacing
The OOH company is kicking off a national program with the magazine, which asks Canadians to share feelings about their city in a public space.
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
Canada Post launches an agency workshop series
The mail corporation has tapped Strategies Marketing Direct’s Mark Morin (pictured) to help promote direct mail advertising.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
AdCentricity partners with Impact Mobile
The two companies are pooling their resources to bolster their location-based ad offerings.
