People Moves

Cossette Media adds a VP to its responsible media team
Long-time staffer Adriana Novoa has been given an expanded mandate to work across offices and clients.

Talon establishes Canadian presence by acquiring Novus Media Canada
The OOH specialist agency will continue to operate under its current identity, though with the added benefit of new technology services to enhance its offering.

Espace M grows its ownership group
The Montreal independent agency’s stock plan results in Vickie Dugas and Steve Richer joining the leadership.

Tracey Johnson named chief client officer for iProspect
The former managing director will lead teams at the performance-informed digital agency.

Touche! adds to strategy and digital leadership
A wave of promotions have come to the agency’s offices in Toronto and Montreal.

Publicis Toronto hires new lead for sports and entertainment division
Chris Desjardins joins from Brand Momentum to lead the agency’s event and sponsorship business.

NLogic hires Blue Ant exec as its new president
Sue Haas will take over leadership of the Numeris-owned audience data company next month.

What Caroline Breton has planned for Involved Media Canada
The new agency’s managing director says a big part of the approach is to always do what’s right for clients.

Wavemaker Canada adds to its executive team
A mix of hires and promotions are filling new roles in marketing intelligence, operations and client leadership.

Nancy Dubuc departs as CEO of Vice Media Group
The departure comes as the company re-opens itself to a potential sale.

Caroline Breton to launch new agency with Active International
The former Carat SVP will be heading up the new agency when it launches this spring.

Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.

SDI rebrands and realigns its sports offerings
SDI Sports aims to provide a more focused approach to one of the company’s historical areas of expertise.

ICYMI: MacDonald becomes shareholder in Cairns Oneil
Plus, Gamelancer hires former Habs exec to lead sales and newspapers cut more printing costs.