Radio
Canadian Heritage issues final policy direction to CRTC
Ahead of a series of hearings to address outstanding issues around Bill C-11, the government has outlined priorities for the regulator to address.
As the weather cools, the heating category warms up: AdEase Radio
QSRs and auto repair services are also the groups that spent the most ahead of the winter season.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
Governments stay on top: AdEase Radio
Quick service restaurants were the most active radio advertisers in almost every city.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
Stingray Advertising adds two new senior sales directors
Cheryl Luciani and Jennifer Mader have joined the Stingray team to grow its retail audio ad network.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
Rogers closes CityNews Ottawa radio station
Audiences will continue to receive local news, weather, and traffic on Ottawa.CityNews.ca and its social platforms.
Government, pharmacies dominate the airwaves: AdEase Radio
Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.
Rogers Sports & Media adds audio integration to RSM Ad Manager
The addition of radio, streaming audio and podcasts to the RSM Ad Manager expands access to premium digital content for advertisers.
Bell Media dives further into addressable with new audio offering
Addressable Audio is now available for iHeartRadio, building on the company’s September release of Addressable TV.
Local Radio Lab to buy Toronto’s Indie88
The alternative rock station would expand the company’s reach in the GTA, in addition to giving it a new music format.
Government of Alberta’s energy ads keep it at the top: AdEase Radio
Grocers across Canada also had a major presence last week.
Government of Alberta makes a big national buy: AdEase Radio
Ads opposing the federal government’s proposed energy regulations had a major presence in Ontario.
More than 500 radio stations to broadcast A Day to Listen 2023
The programming for National Day for Truth and Reconciliation will feature 12 hours of interviews with Indigenous community leaders and artists.
