Radio
Toyota enters an ad blitz: AdEase Radio
Meanwhile, McDonald’s, Wendy’s and Subway continued on their own radio ad buying spree.
Wendy’s dethrones McDonald’s in QSR radio wars: AdEase
QSRs continued to be the most active advertisers, while Dine-in Restaurants also ran significant ad buys for the week of Sept 11 – 17.
QSRs continue to own the airwaves: AdEase Radio
McDonald’s, Tim Horton’s and Subway dominated radio during the week of Sept 4 to Sept 10.
Talk and hits are tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris ratings.
Pattison Media buys Kelowna station 103.9 The Lake
The company aims to be “the first choice for listeners and advertisers” in the region.
Tim Hortons takes the top: AdEase Radio
McDonald’s and Staples also had a big presence on the radio last week.
Peavey Mart joins Stingray’s audio network
The deal adds 90 agricultural and hardware stores across Canada to the network’s offering.
Shoppers Drug Mart stays at the top: AdEase Radio
But McDonald’s returned to buying big with a campaign for a new breakfast sandwich.
Verdict: How Media Experts welcomed Tanguay to town
After becoming the new flagship banner for Group BMTC, the furniture retailer had to drive awareness among audiences more familiar with a different name.
Former CRTC chair Keith Spicer dies at 89
From 1989 to 1996, he worked on promoting Canadian programming and led a push against violent children’s TV.
Shoppers Drug Mart climbs to the top: AdEase Radio
Automakers and mobile phone services also had a major presence on the airwaves last week.
Stingray to launch sports radio station in Edmonton
Sports 1440 will fill a gap left by the closing of TSN 1260.
Toronto’s 2SLGBTQ+ station Proud FM to go off the air
Parent company Evanov Communications is moving the station’s hosts to Z103.5.
Mobile phone advertisers boost their buys: AdEase Radio
Meanwhile, Ford enters the ranks of Canada’s most active radio advertisers.
CoHost launches tool to better understand a podcast’s audience
Advanced Audience Demographics creates profiles based on everything from age and gender to interests and social media habits.
