Radio
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
CoHost creates tool to measure B2B podcast audiences
B2B Analytics aims to address a knowledge gap in digital audio.
Several automakers begin new radio pushes: AdEase
Toyota, Honda and Mazda began new campaigns, while Ford and Subaru maintained buys from recent weeks.
Spence Diamonds buys big in multiple markets: AdEase
Shoppers Drug Mart, CTV and McDonald’s were also major advertisers in Canada’s biggest radio markets.
Podcast listeners are very open to conversion after hearing ads
Acast research finds the personal connection with a host and interest-focused content are strong motivators for listeners.
Governments continue to buy big on the radio: AdEase
Tourism boards and lottery corps also had a significant presence across markets.
Which brands bought the most ‘New Year’s Resolution’ ads?
AdEase takes a look at how deep the competition was for fitness, finance and travel brands advertising in January.
Provincial governments among the week’s biggest radio advertisers: AdEase
Dine-in restaurants also had a hefty presence in the country’s seven biggest markets.
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
Corus shuffles its morning shows at three Toronto stations
Energy 95.3’s team moves to 102.1 The Edge, while a new host is named for Q107 eight months after John Derringer’s departure.
Travel brands continue big radio buys: AdEase
From tourism boards to travel agencies to airlines, advertisers are looking to capture Canadians making their vacation plans.
Newspapers and magazines still have broad audiences in Canada
Vividata finds the elusive Gen Z demographic is also a big fan of printed content.
Spotify’s content and ad head leaves amid round of layoffs
The company’s CEO said he believed the audio platform was insulated from ad downturns and was “too ambitious” in growing the company.
Ontario Tourism buys the top spot in Toronto: Media Monitors
Meanwhile, the Government of Quebec returned to the top in Montreal.
ICYMI: NHL renews with SiriusXM
Plus, Bayer adds Tracy Ball to media team and CRTC approves London’s first ethnic radio station
